What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is the process of increasing the percentage of users who take a desired action on your website. This could be making a purchase, signing up for a newsletter, or filling out a contact form. Understanding user behavior is key to effective CRO.

Techniques to Improve CRO

A/B Testing: Test different versions of your web pages to see which performs better.
Clear Call-to-Actions: Use compelling CTAs to guide users.
User Feedback: Collect feedback to understand user needs.

Implementing these techniques can lead to higher conversion rates and better ROI.